The Edge 365 Blog

Have you been considering adding video marketing to your content strategy? According to Oberlo, the demand for video content is...

With studies showing that the use of emojis with social media is way up, isn't it time channel partner marketers took it seriously. One...

You might not be doing a lot of videos to promote your business currently, or maybe you are not doing any. Yet a fast and cheap way of...

Your website literally sits on the world wide web (www), a roadway that can take you places that you never had access before. Often, when...

You spend hours building out fantastic content and then pulling together your engaging social media posts. But what insights are you...

Inclusiveness is an important topic that every business needs to be taking seriously. But why is inclusive marketing so important? Why...

For many marketers for too long, we heard that Generation Z, the people born after Millennials, are the kryptonite. They don't check...

I always like to begin articles like this one with a definition of terms. This ensures that we’re all on the same page, talking about the...

Let's be honest; the first thing that popped into your my mind when you think of a company newsletter is, aren't they just another email...

With over 3.5 Billion searches on Google per day, by the way, that is Billion with a B! Do you wish you could find a way to rank higher...

As a Channel Partner, where do you get inspiration for your next article? Do you find yourself struggling for inspiration for new...

Some people use the term "influence marketing," and others call it "influencer marketing." I prefer the former because the latter can be...

Are you looking for leads? Of course, you are! What business wouldn't want to gain leads. They are the lifeblood to our businesses...

Do you find your MSP business struggling to gain traction with social media? When it comes to IT infrastructure as an MSP, you have all...

The year is 2020. You are a provider of cutting-edge business management software. And you have been invited to present your company and...

If I post on social media once a day, that's going to get me shares, engagement, and traffic to my website? Probably… How about if I...

If you’re like most of the Microsoft partners that I work with, you probably feel like you’re always walking on a tightrope. It’s a...

You put in a lot of effort when it comes to email marketing. You spend the time researching what you believe is the right content that...

As marketers, we need to change and adopt new ways to promote the products and services that we marketing. One of these methods is to...

Is social marketing different than social selling? Yes, indeed. The tools are the same, but the way you use them successfully for...