The Edge 365 Blog

When it comes to sales, the more knowledge you have about your future customers, the more success you will have. Learning more about the...

Some people use the term "influence marketing," and others call it "influencer marketing." I prefer the former because the latter can be...

If you’re like most of the Microsoft partners that I work with, you probably feel like you’re always walking on a tightrope. It’s a...

Is social marketing different than social selling? Yes, indeed. The tools are the same, but the way you use them successfully for...

Are you like me where you wish you had a way to do something within LinkedIn, but you’re unsure how to do that so you could become a...

LinkedIn hashtags sneaked in 2018 without too much fanfare. For many hashtags are not new as they have been using them on platforms like...

Back in 2014 LinkedIn rolled out the Social Selling Index (SSI). The purpose of the Social Selling Index (SSI) is to measure the activity...

Back on May 2018, the General Data Protection Regulation (GDPR) came in to effect as a comprehensive data protection law to provide...

Did you know that there are 500 million+ tweets processed daily on Twitter and approximately 46% of the Twitters users are using the...

October is a busy month this year for me with regards to conferences so it’s going to keep me on the road for several days. But what...

I’m excited to be presenting one session at the Directions North America 2018 conference and joining Karen Tran of ChargeLogic and Trish...

By now you should have heard of content marketing. It involves the creation of sharing of content to help you drive traffic and help you...

When partners come to us looking for advice, it’s using around helping them utilize and maximize their social media strategies. What we...

In the sales cycle knowing when your buyers start interacting with your content is important from an engagement standpoint. But what...

Not sure about you, but I receive a lot of requests from people wanting to connect with me on LinkedIn. Let me start by saying this: I am...

For many companies the challenge is creating enough content to feed the outlets they run. Do you turn to filling the void with curated...

Never underestimate the value of social media profiles. It pays to put your best foot forward. For starters, let’s look at the numbers....

The countdown has started to Microsoft Inspire 2017 in Washington DC. It’s my favorite city for this event by far. I must say that what...

When you Bing or Google “Social Selling,” you’ll find a lot of information about how to utilize LinkedIn to reap the advantages of Social...