The Edge 365 Blog

New Thinking that Drives Marketing Results

Marketing monarchs Curved Strip_edited.jpg

The Best Ways to Increase Your ROI with Social Media Marketing

Jon Rivers

Jan 26, 20215 min read

The Best Ways to Increase Your ROI with Social Media Marketing

Since social media came on the scene back in 1996, it has infiltrated half of the 7.7 billion people in the world. The average person in...

63 views

Why Email Marketing is a Must-Have Strategy to Drive Winning Results

Jon Rivers

Jan 19, 20213 min read

Sage Partner

Why Email Marketing is a Must-Have Strategy to Drive Winning Results

As a business owner or marketer, you might be thinking that email marketing isn't an effective marketing strategy these days. You would...

49 views

Be Successful in 2021 | Free Content Template and Business Holiday List

Jon Rivers

Dec 8, 20202 min read

Sage Partner

Be Successful in 2021 | Free Content Template and Business Holiday List

When it comes to marketing your business, spending a little time planning goes a long way to success. But the challenge always comes down...

90 views

Free Holiday Season Marketing Ideas to Make Your Social Media Campaigns Go WOW!

Jon Rivers

Nov 23, 20204 min read

Social Media

Free Holiday Season Marketing Ideas to Make Your Social Media Campaigns Go WOW!

Each year the period between Thanksgiving and Christmas gives us a unique opportunity to engage with our audience with unique holiday...

58 views

Learn How to Engage Millennials to Consume Content

Jon Rivers

Oct 26, 20204 min read

Social Media

Learn How to Engage Millennials to Consume Content

There are so many misconceptions about the Millennial generation that circle the marketing sphere. While some of the stereotypes may hold...

34 views

5 Important Facts You Should Know about Testimonials

Jon Rivers

Oct 20, 20204 min read

Sage Partner

5 Important Facts You Should Know about Testimonials

As I set about writing a blog on this topic, I originally thought I would focus on the five most important facts about testimonials. Now,...

71 views

The Crucial Reasons Why You Need Video in Your Content Strategy!

Jon Rivers

Sep 1, 20204 min read

Sage Partner

The Crucial Reasons Why You Need Video in Your Content Strategy!

Have you been considering adding video marketing to your content strategy? According to Oberlo, the demand for video content is...

48 views

Learn How to Use Emojis in Social Media to Gain Engagement

Jon Rivers

Aug 25, 20203 min read

Social Media

Learn How to Use Emojis in Social Media to Gain Engagement

With studies showing that the use of emojis with social media is way up, isn't it time channel partner marketers took it seriously. One...

38 views

3 Simple Ways to Drive Business with a YouTube Channel

Jon Rivers

Aug 18, 20202 min read

Sage Partner

3 Simple Ways to Drive Business with a YouTube Channel

You might not be doing a lot of videos to promote your business currently, or maybe you are not doing any. Yet a fast and cheap way of...

39 views

Foolproof Way to Gain Better Insights from Links You Post in Social Media

Jon Rivers

Aug 4, 20202 min read

Social Media

Foolproof Way to Gain Better Insights from Links You Post in Social Media

You spend hours building out fantastic content and then pulling together your engaging social media posts. But what insights are you...

51 views

Inclusive Marketing: 6 Principles that every company can adopt

Jon Rivers

Jul 28, 20203 min read

Sage Partner

Inclusive Marketing: 6 Principles that every company can adopt

Inclusiveness is an important topic that every business needs to be taking seriously. But why is inclusive marketing so important? Why...

170 views

Find Out How to Engage Gen Z with Email Marketing – It Works!

Jon Rivers

Jul 20, 20203 min read

Sage Partner

Find Out How to Engage Gen Z with Email Marketing – It Works!

For many marketers for too long, we heard that Generation Z, the people born after Millennials, are the kryptonite. They don't check...

37 views

5 Reasons Why You Need To Invest In Content Marketing

Jon Rivers

Jul 14, 20205 min read

Sage Partner

5 Reasons Why You Need To Invest In Content Marketing

I always like to begin articles like this one with a definition of terms. This ensures that we’re all on the same page, talking about the...

25 views

7 Simple Social Media Techniques to Improve Your SEO

Jon Rivers

Jun 30, 20204 min read

Social Media

7 Simple Social Media Techniques to Improve Your SEO

With over 3.5 Billion searches on Google per day, by the way, that is Billion with a B! Do you wish you could find a way to rank higher...

40 views

Inspiration for Content Ideas When You Have a Mental Block

Jon Rivers

Jun 23, 20204 min read

Sage Partner

Inspiration for Content Ideas When You Have a Mental Block

As a Channel Partner, where do you get inspiration for your next article? Do you find yourself struggling for inspiration for new...

56 views

Why you need eBooks in your strategy as a lead magnet?

Jon Rivers

Jun 9, 20204 min read

Sage Partner

Why you need eBooks in your strategy as a lead magnet?

Are you looking for leads? Of course, you are! What business wouldn't want to gain leads. They are the lifeblood to our businesses...

57 views

Master the Power of Storytelling and Win More New Business

Jon Rivers

May 26, 20203 min read

Sage Partner

Master the Power of Storytelling and Win More New Business

The year is 2020. You are a provider of cutting-edge business management software. And you have been invited to present your company and...

75 views

Learn How B2B Content Marketing Can Increase Your Profits!

Jon Rivers

Apr 28, 20203 min read

Sage Partner

Learn How B2B Content Marketing Can Increase Your Profits!

As marketers, we need to change and adopt new ways to promote the products and services that we marketing. One of these methods is to...

28 views

Learning Social Media Marketing and Selling Are Not Difficult! You Just Need a Great Teacher!

Jon Rivers

Apr 21, 20202 min read

Social Media

Learning Social Media Marketing and Selling Are Not Difficult! You Just Need a Great Teacher!

Is social marketing different than social selling? Yes, indeed. The tools are the same, but the way you use them successfully for...

44 views

Learn How to Improve Engagement with A/B Testing on Social Media

Jon Rivers

Apr 14, 20203 min read

Social Media

Learn How to Improve Engagement with A/B Testing on Social Media

Every day we get into conversations with Channel Partners asking does social media marketing really work? With so many articles, videos,...

31 views