The Edge 365 Blog

Since social media came on the scene back in 1996, it has infiltrated half of the 7.7 billion people in the world. The average person in...

As a business owner or marketer, you might be thinking that email marketing isn't an effective marketing strategy these days. You would...

When it comes to marketing your business, spending a little time planning goes a long way to success. But the challenge always comes down...

Each year the period between Thanksgiving and Christmas gives us a unique opportunity to engage with our audience with unique holiday...

There are so many misconceptions about the Millennial generation that circle the marketing sphere. While some of the stereotypes may hold...

As I set about writing a blog on this topic, I originally thought I would focus on the five most important facts about testimonials. Now,...

Have you been considering adding video marketing to your content strategy? According to Oberlo, the demand for video content is...

With studies showing that the use of emojis with social media is way up, isn't it time channel partner marketers took it seriously. One...

You might not be doing a lot of videos to promote your business currently, or maybe you are not doing any. Yet a fast and cheap way of...

You spend hours building out fantastic content and then pulling together your engaging social media posts. But what insights are you...

Inclusiveness is an important topic that every business needs to be taking seriously. But why is inclusive marketing so important? Why...

For many marketers for too long, we heard that Generation Z, the people born after Millennials, are the kryptonite. They don't check...

I always like to begin articles like this one with a definition of terms. This ensures that we’re all on the same page, talking about the...

With over 3.5 Billion searches on Google per day, by the way, that is Billion with a B! Do you wish you could find a way to rank higher...

As a Channel Partner, where do you get inspiration for your next article? Do you find yourself struggling for inspiration for new...

Are you looking for leads? Of course, you are! What business wouldn't want to gain leads. They are the lifeblood to our businesses...

The year is 2020. You are a provider of cutting-edge business management software. And you have been invited to present your company and...

As marketers, we need to change and adopt new ways to promote the products and services that we marketing. One of these methods is to...

Is social marketing different than social selling? Yes, indeed. The tools are the same, but the way you use them successfully for...

Every day we get into conversations with Channel Partners asking does social media marketing really work? With so many articles, videos,...