The Edge 365 Blog

New Thinking that Drives Marketing Results

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7 Simple Social Media Techniques to Improve Your SEO

Jon Rivers

Jun 30, 20204 min read

7 Simple Social Media Techniques to Improve Your SEO

With over 3.5 Billion searches on Google per day, by the way, that is Billion with a B! Do you wish you could find a way to rank higher...

40 views

Inspiration for Content Ideas When You Have a Mental Block

Jon Rivers

Jun 23, 20204 min read

Sage Partner

Inspiration for Content Ideas When You Have a Mental Block

As a Channel Partner, where do you get inspiration for your next article? Do you find yourself struggling for inspiration for new...

56 views

Influence Marketing & Interview with Neal Schaffer, Author, The Age of Influence

Jon Rivers

Jun 16, 202011 min read

Social Media

Influence Marketing & Interview with Neal Schaffer, Author, The Age of Influence

Some people use the term "influence marketing," and others call it "influencer marketing." I prefer the former because the latter can be...

73 views

Why you need eBooks in your strategy as a lead magnet?

Jon Rivers

Jun 9, 20204 min read

Sage Partner

Why you need eBooks in your strategy as a lead magnet?

Are you looking for leads? Of course, you are! What business wouldn't want to gain leads. They are the lifeblood to our businesses...

57 views

Effective Social Media Marketing that MSPs Need to Know

Jon Rivers

Jun 2, 20204 min read

Social Media

Effective Social Media Marketing that MSPs Need to Know

Do you find your MSP business struggling to gain traction with social media? When it comes to IT infrastructure as an MSP, you have all...

28 views

Master the Power of Storytelling and Win More New Business

Jon Rivers

May 26, 20203 min read

Sage Partner

Master the Power of Storytelling and Win More New Business

The year is 2020. You are a provider of cutting-edge business management software. And you have been invited to present your company and...

75 views

I Will Tell You How Often to Post on Social Media In 60 Seconds

Jon Rivers

May 19, 20203 min read

Social Media

I Will Tell You How Often to Post on Social Media In 60 Seconds

If I post on social media once a day, that's going to get me shares, engagement, and traffic to my website? Probably… How about if I...

90 views

Interview: Yield Social Insights to Gain Better Sales Intelligence with Jon Ferrara, CEO of Nimble

Jon Rivers

May 12, 20208 min read

Social Media

Interview: Yield Social Insights to Gain Better Sales Intelligence with Jon Ferrara, CEO of Nimble

If you’re like most of the Microsoft partners that I work with, you probably feel like you’re always walking on a tightrope. It’s a...

54 views

Learn How B2B Content Marketing Can Increase Your Profits!

Jon Rivers

Apr 28, 20203 min read

Sage Partner

Learn How B2B Content Marketing Can Increase Your Profits!

As marketers, we need to change and adopt new ways to promote the products and services that we marketing. One of these methods is to...

28 views

Learning Social Media Marketing and Selling Are Not Difficult! You Just Need a Great Teacher!

Jon Rivers

Apr 21, 20202 min read

Social Media

Learning Social Media Marketing and Selling Are Not Difficult! You Just Need a Great Teacher!

Is social marketing different than social selling? Yes, indeed. The tools are the same, but the way you use them successfully for...

44 views

Learn How to Improve Engagement with A/B Testing on Social Media

Jon Rivers

Apr 14, 20203 min read

Social Media

Learn How to Improve Engagement with A/B Testing on Social Media

Every day we get into conversations with Channel Partners asking does social media marketing really work? With so many articles, videos,...

31 views

Jon Rivers

Apr 7, 20205 min read

Sage Partner

The Importance of Marketing

Guest blog by Per Werngren Let’s talk about partner channel marketing! During this Coronavirus crisis, we’re all learning that most...

201 views

Learn How to Make More Money with Content Marketing

Jon Rivers

Mar 31, 20204 min read

Sage Partner

Learn How to Make More Money with Content Marketing

Because proving the value of content marketing continues to be necessary to channel partners. Content marketing continues to move at a...

42 views

Amazing Things You Need to Know to Grow an Email List via Social Media

Jon Rivers

Mar 24, 20203 min read

Sage Partner

Amazing Things You Need to Know to Grow an Email List via Social Media

Here comes the debate. Is email or social media the better marketing channel in today's landscape? Its very topic that is heavily debated...

25 views

Tips on How to Handle Social Media Marketing During Coronavirus

Jon Rivers

Mar 19, 20203 min read

Social Media

Tips on How to Handle Social Media Marketing During Coronavirus

Continuing to focus on marketing during what is happening around us regarding coronavirus is an interesting time for marketers. For many...

32 views

5 Ways to Measure Your Social Media Campaigns to Improve Your Business

Jon Rivers

Mar 19, 20205 min read

Social Media

5 Ways to Measure Your Social Media Campaigns to Improve Your Business

WHAT you’re using social media, and you do not measure it? By not measuring your social media activities, you are not learning from...

11 views

Learn How to Create a Badass SEO Friendly LinkedIn Company Page

Jon Rivers

Mar 10, 20205 min read

Social Media

Learn How to Create a Badass SEO Friendly LinkedIn Company Page

Channel Partners not only need to make sure they have a lively LinkedIn Company page, but they need to have a Company Page, to begin...

76 views

Customer Lifetime Value (CLV) - Is It Just Another Acronym?

Jon Rivers

Mar 3, 20202 min read

Sage Partner

Customer Lifetime Value (CLV) - Is It Just Another Acronym?

Well, CLV is an acronym. But it’s not “just” another acronym. It’s a new acronym that shines a spotlight on a critically important and...

25 views

Why You Need Video Marketing in Your 2020 Marketing Strategy

Jon Rivers

Feb 24, 20203 min read

Video

Why You Need Video Marketing in Your 2020 Marketing Strategy

Video marketing has changed the way businesses have to think about their online strategies. Everywhere you look, there is video footage...

72 views

Transitioning Short-Term Customers into Long-Term Clients

Jon Rivers

Feb 4, 20202 min read

Marketing

Transitioning Short-Term Customers into Long-Term Clients

This could be the shortest blog I’ve ever written. Because the key to transitioning short-term customers into long-term clients can be...

83 views